# Stratergy

Have a proper approach actionable and measurable approach to bring in people and measure and optimize conversion. 

### Sourcing Traffic 

Optimize where the traffic will come from , there are many channels possible 

* Facebook - Instant ( needs good copy )
* Google Ads - Instant ( needs good copy )
* Google search  - Will take 5 - 12 months to rank well
* Instagram - Mainly lifesyle products 
* Linkedin Ads

### Optimizing conversion

Once a person arrives work on conversion and retention. 

### Define your user personas

Create your target audience first , be specific. 

* Audience : Peson specific traits ( A person with < 5 employees ) 
* Personas : Group specific traits ( Small buisness owners ) 

#### Ladder of Product produce awareness 

Levels of motivation for your prouct based on problem solving. 

1. Motivated and belives your solution is best
2. Motivated but confused with other solutions
3. Knows about the problem , but not interested in solving
4. They are having the issue , but dont know if problem should be solved.
5. Are not experiencing the problem 

Focus on higher levels , avoid level 5. 

#### Value

Product should offer 10x value of what it is priced at , should convery value props properly. Also before anything define value propostions , what matkes you different. 

Conentrate on solving problems , than techno bable 

| Value Prop | Issue | Personas |
|--|--|--|
| Dedicated Server | Unreliable perfomance due to share hosting | Someone furstated with ocnant slow site on Shared hosting |
| No Site limit | More the sites the lesser you pay | Being charged per site gets expensive fast | 

Example Value prop table : [Example](https://docs.google.com/spreadsheets/d/1YBVoDewWS--OWEMDlCRPGrYITNrVI0S846Np88MOpPY/edit#gid=0)